Comparing an American TV Guide to British TV Guide

 An American Style TV guide differs to a British style TV guide. Usually in American TV guides young attractive characters are featured more frequently creating the image that youthful looks are an appealing factor in USA soaps and dramas. Furthermore the females featured wear revealing clothing further adding to the sex appeal of the characters and attracting a male audience which british TV guides do not often do. British TV guides such as "TV Easy" appear to target a female audience from the use of the pink theme to the romantic storyline which would have more of an appeal to a female audience.

 The T.V guide appears to be aimed more at a younger audience due to the colloquial slogan "The 411 on the  new 90210." In contrast, the majority of british TV guides are aimed at a more mature audience and tend to use more formal language.